行为经济学与科学
TH Ho, C Leong, C Yeung, “Success at Scale: Six Suggestions from Implementation and Policy Sciences”,
Behavioural Public Policy (forthcoming, 2020).
TH Ho, SE Park, X Su, “
A Bayesian Level-k Model in n-Person Games”,
Management Science (Forthcoming)
CF Camerer, A Dreber, F Holzmeister, TH Ho, J Huber, M Johannesson, M Kirchler, G Nave, B Nosek, T Pfeiffer, A Altmejd, N Buttrick, T Chan, Y Chen, A Gampa, E Forsell, E Heikensten, L Hummer, T Imai, S Isaksson, D Manfredi, J Rose, EJ Wagenmakers, H Wu, “
Evaluating the Replicability of Social Science Experiments in Science & Nature between 2010 and 2015“,
Nature Human Behaviour 2: 627-644, 2018 (published online on 27 August 2018).
TH Ho, IPL Png, S Reza, “
Sunk Cost Fallacy in Driving the World's Costliest Cars”,
Management Science 64(4): 1477-1973, 2018 (published online on 2 March 2017).
DJ Benjamin, JO Berger, M Johannesson, BA Nosek, EJ Wagenmakers, R Berk, KA Bollen, B Brembs, L Brown, CF Camerer, D Cesarini, CD Chambers, M Clyde, TD Cook, P De Boeck, Z Dienes, A Dreber, K Easwaran, C Efferson, E Fehr, F Fidler, AP Field, M Forster, EI George, R Gonzalez, S Goodman, E Green, DP Green, A Greenwald, JD Hadfield, LV Hedges, L Held, TH Ho, H Hoijtink, JH Jones, DJ Hruschka, K Imai, G Imbens, JPA Ioannidis, M Jeon, M Kirchler, D Laibson, J List, R Little, A Lupia, E Machery, SE Maxwell, M McCarthy, D Moore, SL Morgan, M Munafó, S Nakagawa, B Nyhan, TH Parker, L Pericchi, M Perugini, J Rouder, J Rousseau, V Savalei, FD Schönbrodt, T Sellke, B Sinclair, D Tingley, T Van Zandt, S Vazire, DJ Watts, C Winship, RL Wolpert, Y Xie, C Young, J Zinman, VE Johnson, ”
Redefine statistical significance”,
Nature Human Behavior 2: 6-10, 2017.
TH Ho, J Somasundaram, “Behavioural Game Theory”,
Macroeconomic Review 16(2): 97-103, 2017.
ME Schweitzer, TH Ho, X Zhang, “
How Monitoring Influences Trust: A Tale of Two Faces”,
Management Science 64(1), 253-270, 2016 (published online on 23 November 2016).
CF Camerer, A Dreber, E Forsell, TH Ho, J Huber, M Johannesson, M Kirchler, J Almenberg, A Altmejd, T Chan, E Heikensten, F Holzmeister, T Imai, S Isaksson, G Nave, T Pfeiffer, M Razen, H Wu, “
Evaluating replicability of laboratory experiments in Economics”,
Science 10.1126/science.aaf0918 (published online on 3 March 2016).
JK Chong, TH Ho, CF Camerer, “
A Generalized Cognitive Hierarchy Model of Games”,
Games and Economic Behavior 99: 257-274, 2016.
CF Camerer, TH Ho, JK Chong, “
A Psychological Approach to Strategic Thinking in Games”,
Current Opinion in Behavioural Science 3: 157-162, 2015.
TH Ho, C Yeung, “
How a One-time Incentive Can Induce Long-Term Commitment to Training”,
California Management Review 57(2): 113-128, 2015.
TH Ho, C Yeung, “
Giving Feedback to Clients”,
Management Science 60(8): 1926-1944, 2014.
TH Ho, X Su, “
A Dynamic Level-k Model in Sequential Games”,
Management Science 59(2): 452-469, 2013.
FG Caro, TH Ho, D McFadden, AS Gottlieb, C Yee, T Chan, J Winter, “Using the internet to administer more realistic vignette experiments”,
Social Science Computer Review, 30 (2), 184-201, 2012.
Y Chen, TH Ho, YM Kim, “
Knowledge Market Design: A Field Experiment at Google Answers”,
Journal of Public Economic Theory 12(4): 641-664, 2010.
TH Ho, X Su, “
Peer-induced Fairness in Games”,
American Economic Review 99(5): 2022-2049, 2009.
EB Andrade, TH Ho, “
Gaming Emotions in Social Interactions”,
Journal of Consumer Research 36(4): 539-552, 2009.
Note: Lead article.
TH Ho, X Wang, CF Camerer, “
Individual Differences in EWA Learning with Partial Payoff Information”,
The Economic Journal 118(525): 37-59, 2008.
EB Andrade, TH Ho, “
How is the Boss's Mood Today? I Want a Raise”,
Psychological Science 18(8): 668-671, 2007.
TH Ho, CF Camerer, JK Chong, “
Self-tuning Experience Weighted Attraction Learning in Games”,
Journal of Economic Theory 133(1): 177-198, 2007.
JK Chong, CF Camerer, TH Ho, “
A Learning-based Model of Repeated Games with Incomplete Information”,
Games and Economic Behavior 55(2): 340-371, 2006.
TH Ho, K Weigelt, “
Trust Building Among Strangers”,
Management Science 51(4): 519-530, 2005.
Note: Lead article; Finalist, John D. C. Little Best Paper Award
CF Camerer, TH Ho, JK Chong, “
A Cognitive Hierarchy Model of Games”,
Quarterly Journal of Economics 119(3): 861-898, 2004.
TH Ho, C Tang, “
Introduction to Special Issue on Marketing and Operations Management Interfaces and Coordination”,
Management Science 50(4): 429-430, 2004.
CF Camerer, TH Ho, K Chong, “
Models of Thinking, Learning, and Teaching in Games”,
The American Economic Review, Papers and Proceedings 93(2): 192-195, 2003.
CF Camerer, TH Ho, JK Chong, “
Sophisticated Experience-Weighted Attraction Learning and Strategic Teaching in Repeated Games”,
Journal of Economic Theory 104(1): 137-188, 2002.
CF Camerer, TH Ho, “
Experience-weighted Attraction Learning in Normal Form Games”,
Econometrica 67(4): 827-874, 1999.
TH Ho, CF Camerer, K Weigelt, “
Iterated Dominance and Iterated Best Response in Experimental p-Beauty Contests”,
The American Economic Review 88(4): 947-969, 1998.
CF Camerer, TH Ho, “
Experience-Weighted Attraction Learning in Coordination Games: Probability Rules, Heterogeneity, and Time-Variation”,
Journal of Mathematical Psychology 42(2-3): 305-326, 1998.
TH Ho, K Weigelt, “
Task Complexity, Equilibrium Selection, and Learning: An Experimental Study”,
Management Science 42(5): 659-679, 1996.
TH Ho, “
Finite Automata Play Repeated Prisoner’s Dilemma with Information Processing Costs”,
Journal of Economic Dynamics and Control 20(1-3): 173-207, 1996.
CF Camerer, TH Ho, “
Violations of the Betweenness Axiom and Nonlinearity in Probability”,
Journal of Risk and Uncertainty 8(2): 167-196, 1994.
定量营销与数据科学
SC Kou, S Yang, C-J Chang, T-H Ho, L Graver, “
Unmasking the Actual COVID-19 Case Count”,
Clinical Infectious Diseases (forthcoming) (published online on 15 May 2020).
TH Ho, JK Chong, X Xia, “
Yellow taxis have fewer accidents than blue taxis because yellow is more visible than blue”,
Proceedings of the National Academy of Sciences 114(12): 3074-3078, 2017 (published online on 6 March 2017).
RN Borkovsky, PB Ellickson, BR Gordon, V Aguirregabiria, P Gardete, P Grieco, T Gureckis, TH Ho, L Mathevet, A Sweeting., “
Multiplicity of equilibria and information structures in empirical games: challenges and prospects”,
Marketing Letters 26(2), 115-125, 2015.
TH Ho, S Li, SE Park, ZJM Shen, “
Customer Influence Value and Purchase Acceleration in New Product Diffusion”,
Marketing Science 31(2): 236-256, 2012.
FG Caro, C Yee, S Levien, AS Gottlieb, J Winter, DL McFadden, TH Ho, “
Choosing Among Residential Options: Results of a Vignette Experiment”,
Research on Ageing 34(1): 3-33, 2012.
A Goldfarb, TH Ho, W Amaldoss, AL Brown, Y Chen, TH Cui, A Galasso, T Hossain, M Hsu, N Lim, M Xiao, B Yang, “
Behavioral Models of Managerial Decision Making”,
Marketing Letters 23(2): 405-421, 2012.
TH Ho, X Su, “Strategic pricing response and optimization in operations management”,
Handbook of Pricing Research in Marketing, 2009.
W Amaldoss, TH Ho, A Krishna, KY Chen, P Desai, G Iyer, S Jain, N Lim, J Morgan, R Oprea, J Srivasatava, “
Experiments on strategic choices and markets”,
Marketing Letters 19(3-4): 417-429, 2008.
TH Ho, J Zhang., “
Designing Pricing Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter?”,
Management Science 54(4): 686-700, 2008.
TH Ho, KY Chen, “
New Product Blockbusters: The Magic and Science of Prediction Markets”,
California Management Review 50(1):144-158, 2007.
N Lim, TH Ho, “
Designing Price Contracts for Boundedly Rational Customers: Does the Number of Blocks Matter?”,
Marketing Science 26(3): 312-326, 2007.
TH Ho, N Lim, CF Camerer, “
How Psychological Should Economic and Marketing Models Be?”,
Journal of Marketing Research 43(3): 341-344, 2006.
TH Ho, N Lim, CF Camerer, “
Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics”,
Journal of Marketing Research 43(3): 307-331, 2006.
Note: Lead article; Finalist, William F. O’Dell Award
TH Ho, YH Park, YP Zhou, “
Incorporating Satisfaction into Customer Value Analysis: Optimal Investment in Lifetime Value”,
Marketing Science 25(3): 260-277, 2006.
T Erdem, K Srinivasan, W Amaldoss, P Bajari, H Che, TH Ho, W Hutchinson, M Katz, M Keane, R Meyer, P Reiss, “
Theory-Driven Choice Models”,
Marketing Letters 16 (3-4): 225-237, 2005.
ET Bradlow, Y Hu, TH Ho, “
A Learning-based Model for Imputing Missing Levels in Partial Conjoint Profiles”,
Journal of Marketing Research 41(4): 369-381, 2004.
Note: Lead article; Finalist, JMR-Paul Green Award
ET Bradlow, Y Hu, TH Ho, “
Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis”,
Journal of Marketing Research 41(4): 392-396, 2004.
TH Ho, JK Chong, “
A Parsimonious Model of Stockkeeping-Unit Choice”,
Journal of Marketing Research 40(3): 351-365, 2003.
D Chakravarti, E Greenleaf, A Sinha, A Cheema, JC Cox, D Friedman, TH Ho, RM Isaac, AA Mitchell, A Rapoport, MH Rothkopf, J Srivastava, R Zwick Chakravarti, D., Greenleaf, E. A., Sinha, A. R., Cheema, A., Cox, J. C., Friedman, D., Ho, T-H., Isaac, R. M., Mitchell, A. A., Rapoport, A., Rothkopf, M. H., Srivasta, J. and Zwick, R., “
Auctions: Research Opportunities in Marketing”,
Marketing Letters 13(3): 281-296, 2002.
JK Chong, TH Ho, CS Tang, “
A Modeling Framework for Category Assortment Planning”,
Manufacturing & Service Operations Management 3(3): 191-210, 2001.
Note: Lead article
CS Tang, DR Bell, TH Ho, “
Store Choice and Shopping Behavior: How Price Format Works?”,
California Management Review 43(2) (2001), 56-74, 2001.
TH Ho, CS Tang, DR Bell, “
Rational Shopping Behavior and the Option Value of Variable Pricing”,
Management Science 44(12-Part-2): S145-S160, 1998.
Note: Lead article
DR Bell, TH Ho, CS Tang, “
Determining Where to Shop: Fixed and Variable Costs of Shopping”,
Journal of Marketing Research 35(3): 352-369, 1998.
MA Cohen, J Eliashberg, TH Ho, “
An Anatomy of a Decision-Support System for Developing and Launching Line Extensions”,
Journal of Marketing Research 34(1): 117-129, 1997.
管理科学
TH Ho, N Lim, S Reza, X Xia, “
Causal Inference Models in Operations Management”,
Manufacturing & Service Operations Management 19(4), 509–525, 2017.
TH Ho, X Su, Y Wu, “
Distributional and Peer-induced Fairness in Supply Chain Contract Design”,
Production and Operations Management 23(2): 161-175, 2014.
Note: Second Place Winner of the 2014 Wickham Skinner Best Paper Award
TH Ho, N Lim, TH Cui, “
Reference Dependence in Multilocation Newsvendor Models: A Structural Analysis”,
Management Science 56(11): 1891-1910, 2010.
ZJ Ren, MA Cohen, TH Ho, C Terwiesch, “
Information Sharing in a Long-term Supply Chain Relationship: The Role of Customer Review Strategy”,
Operations Research 58(1): 81-93, 2010.
TH Ho, CS Tang, “
Introduction to the Special Issue on Marketing and Operations Management Interfaces and Coordination”,
Production and Operations Management 18(4): 363-364, 2009.
C Terwiesch, ZJ Ren, TH Ho, MA Cohen, “
An Empirical Analysis of Forecast Sharing in the Semiconductor Equipment Supply Chain”,
Management Science 51(2): 208-220. 2005.
TH Ho, YS Zheng, “
Setting Customer Expectation in Service Delivery: An Integrated Marketing-Operations Perspective”,
Management Science 50(4): 479-488, 2004.
MA Cohen, TH Ho, ZJ Ren, C Terwiesch, “
Measuring Imputed Costs in the Semiconductor Equipment Supply Chain”,
Management Science 49(12): 1653-1670, 2003.
H Rhim, TH Ho, US Karmarkar, “
Competitive Location, Production, and Market Selection”,
European Journal of Operations Research 149(1): 211-228, 2003.
TH Ho, S Savin, C Terwiesch, “
Managing Demand and Sales Dynamics in New Product Diffusion Under Supply Constraint”,
Management Science 48(2): 187-206, 2002.
MA Cohen, J Eliashberg, TH Ho, “
An Analysis of Several New Product Performance Metrics”,
Manufacturing & Service Operations Management 2(4): 337-349, 2000.
MA Cohen, J Eliasberg, TH Ho, “
New Product Development: The Performance and Time-to-Market Tradeoff”,
Management Science 42(2): 173-186, 1996.
计算与人工智能
Z Dai, Y Chen, B K H Low, P Jaillet, TH Ho, “Recursive Reasoning-Based Bayesian Optimization for No-Regret Learning in Games” (forthcoming, 2020).
T Chan, SL Chung, TH Ho, “
An Economic Model to Estimate Software Rewriting and Replacement Times”,
IEEE Transactions on Software Engineering 22(8): 580-598, 1996.
RT Watson, TH Ho, KS Raman, “
Culture: A Fourth Dimension of Group Support Systems”,
Communications of the ACM 37(10): 44-55, 1994.
TH Ho, KS Raman, “
The Effect of GDSS and Elected Leadership on Small Group Meetings”,
Journal of Management Information Systems 8(2) 109-133, 1991.
章节和散文
CF Camerer, TH Ho, “
Behavioral Game Theory Experiments and Modeling”, in
Handbook of Game Theory Volume 4 (pp. 517-574). North-Holland: Elsevier, 2015.
TH Ho, “
Individual Learning in Games”, Blume, L. and Durlauf, S., (eds.)
The New Palgrave Dictionary of Economics: Design of Experiments and Behavioral Economics. Palgrave Macmillian, 2008.
CF Camerer, TH Ho, JK Chong, “
Behavioral Game Theory: Thinking, Learning and Teaching”, in
Essays in Honor of Werner Guth, Huck, S. (Ed.), 2005.
Note: Presented at the 2001 Nobel Symposium
JK Chong, CF Camerer, TH Ho, “Cognitive Hierarchy: A Limited Thinking Theory of Games”, in
Experimental Business Research, Vol. II., Zwick, R. and Rapoport A. (Eds.). Kluwer Academic Publishers, 2004.
JK Chong, TH Ho, CS Tang, “
Demand Modeling in Product Line Trimming: Substitutability and Variability”, in
Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives, Chakravarty, A. and Eliashberg, J. (Eds.), 39-62, 2004.
CF Camerer, TH Ho, JK Chong, “Learning and Equilibrium in Games”, in
Handbook of Experimental Economics Results, Plott, C. and Smith, V. (Eds.). North-Holland, 2003.
CF Camerer, D Hsia, TH Ho, “
EWA Learning in Bilateral Call Markets”, in
Experimental Business Research, Zwick, R. and Rapoport, A. (Eds.). New York: Kluwer Academic Publishers, 2002.
Note: Refereed
CF Camerer, TH Ho, “Strategic Learning and Teaching”, in Hoch, S. and Kunreuther, H. (Eds.),
Wharton on Decision Making. John Wiley & Sons, 159-175, 2001.
MA Cohen, TH Ho, H Matsuo, “Operations Planning in the Presence of Innovative Diffusion Dynamics”, in
New Product Diffusion Models, Mahajan, V., Muller, E. and Wind, J. (Eds.), Kluwer Academic Publishers, 237-262, 2000.
Note: Refereed
CF Camerer, TH Ho, “Experience-weighted Attraction Learning in Games: Estimates from Weak-Link Games”, in
Games and Human Behavior: Essays in Honor of Amnon Rapoport, Budescu, D., Evev, I. and Zwick, R. (Eds.). Lawrence Erlbaum Associations, Inc., 31-52, 1999.
Note: Refereed
JK Chong, TH Ho, CS Tang, “
Product Structure, Brand Width and Brand Share”, in
Product Variety Management, Ho, T-H and Tang, C. (Eds.). Springer, 1998.
TH Ho, K Weigelt, “Game Theory and Competitive Strategy”, in
Wharton on Dynamic Competitive Strategies, Day, G. and Reibstein, D. (Eds.). John Wiley & Sons, 1998, 127-150.
Note: Reprinted in de Wit, B. and Meyer, R.
Strategy: Process, Content, Context. International Thomson Business Press, 1998.
MA Cohen, J Eliashberg, TH Ho, “
New Product Design Strategy Analysis: A Modeling Framework”, in
Management of Design: Engineering and Management Perspectives, Dasu, S. and Eastman, C. (Eds.). Kluwer Academic Publishers, 45-60, 1994.
T Chan, S Chung, TH Ho, “
Timing of Software Replacement”, in
Proceedings of the Fifteenth International Conference on Information Systems, Vancouver, 291-307, 1994. (Refereed)
TH Ho, KS Raman, RT Watson, “
Group Decision Support Systems: The Cultural Factor”, in
Proceedings of the Tenth International Conference on Information Systems, Boston, 119-129, 1989.
Note: Refereed
图书
TH Ho, C Tang (Eds.),
Product Variety Management: Research Advances, Springer, 1998.