目前的角色
目前的角色
新加坡国立大学
高级常务副校长及教务长
陈振传百年纪念教授
教授（营销系）
教授（经济系）
教授（分析与营运系）
教授（工业系统工程和管理系）
主任
行为经济学研究中心
新加坡全国人工智能核心计划
执行主席
新加坡数据科学联合平台
主席
高级常务副校长及教务长
陈振传百年纪念教授
教授（营销系）
教授（经济系）
教授（分析与营运系）
教授（工业系统工程和管理系）
主任
行为经济学研究中心
新加坡全国人工智能核心计划
执行主席
新加坡数据科学联合平台
主席
传
传
何德华教授是新加坡国立大学高级常务副校长兼教务长以及陈振传百年纪念教授，同时担任新加坡国家研发项目“新加坡全国人工智能核心计划” (AI Singapore)的执行主席，以及新加坡数据科学联合平台主席。
何教授是著名的行为科学家，拥有宾夕法尼亚大学沃顿商学院 (Wharton School) 决策科学博士学位。他最早毕业于新加坡国立大学，先后考获电机工程一等荣誉学位、电脑及信息科学理学硕士学位，之后到宾夕法尼亚大学沃顿商学院深造，考获决策科学文学硕士学位。
2011年，何教授接受了国大常务助理副校长（研究策略）的兼职职务，而后成为国大商学院行为经济学研究中心主任。2015年, 他升任国大常务副校长(研究与科技)。接掌国大常务副校长（研究与科技）一职之前，他是加州大学伯克利分校哈斯商学院 (Haas School of Business) 威廉·哈尔福德家族 (William Halford Jr Family) 营销学教授。1999年，他获宾夕法尼亚大学沃顿商学院授予的终身教授职位。在此之前，他曾在加州大学洛杉矶分校的安德森管理学院 (UCLA Anderson School of Management) 担任营运与技术管理专业的助理教授。
何教授曾在专业学术期刊发表过大量重要论文，探讨范围主要是经济学、管理科学以及市场营销。他是第一位当上美国权威杂志《管理科学》(Management Science) 主编的非美籍外国人。这份期刊是美国运筹学和管理科学研究协会 (INFORMS) 最重要的期刊，同时是以管理学科研成果为主题的世界顶尖期刊之一。他也曾担任《营销研究与营销科学》 (Journal of Marketing Research, Marketing Science） 杂志副主编，及《营销学基础与趋势》 (Foundations and Trends in Marketing）联合主编。
在新加坡，何教授身兼国大卫生系统、国家环境局和国防科学技术局的董事会成员，也担任新加坡公务员学院研究员及获选新加坡工程学院院士。
在哈斯商学院任职期间，何教授荣获2015年哈斯商学院最高学院奖《威廉姆森奖》(Williamson Award)。 这个以2009年诺贝尔经济学奖得主威廉姆森 (Oliver Williamson) 命名的奖项，旨在表彰那些最能体现与威廉姆森的学术论著与精神遗产相关的特质和品格的教职人员。
简历
何教授是著名的行为科学家，拥有宾夕法尼亚大学沃顿商学院 (Wharton School) 决策科学博士学位。他最早毕业于新加坡国立大学，先后考获电机工程一等荣誉学位、电脑及信息科学理学硕士学位，之后到宾夕法尼亚大学沃顿商学院深造，考获决策科学文学硕士学位。
2011年，何教授接受了国大常务助理副校长（研究策略）的兼职职务，而后成为国大商学院行为经济学研究中心主任。2015年, 他升任国大常务副校长(研究与科技)。接掌国大常务副校长（研究与科技）一职之前，他是加州大学伯克利分校哈斯商学院 (Haas School of Business) 威廉·哈尔福德家族 (William Halford Jr Family) 营销学教授。1999年，他获宾夕法尼亚大学沃顿商学院授予的终身教授职位。在此之前，他曾在加州大学洛杉矶分校的安德森管理学院 (UCLA Anderson School of Management) 担任营运与技术管理专业的助理教授。
何教授曾在专业学术期刊发表过大量重要论文，探讨范围主要是经济学、管理科学以及市场营销。他是第一位当上美国权威杂志《管理科学》(Management Science) 主编的非美籍外国人。这份期刊是美国运筹学和管理科学研究协会 (INFORMS) 最重要的期刊，同时是以管理学科研成果为主题的世界顶尖期刊之一。他也曾担任《营销研究与营销科学》 (Journal of Marketing Research, Marketing Science） 杂志副主编，及《营销学基础与趋势》 (Foundations and Trends in Marketing）联合主编。
在新加坡，何教授身兼国大卫生系统、国家环境局和国防科学技术局的董事会成员，也担任新加坡公务员学院研究员及获选新加坡工程学院院士。
在哈斯商学院任职期间，何教授荣获2015年哈斯商学院最高学院奖《威廉姆森奖》(Williamson Award)。 这个以2009年诺贝尔经济学奖得主威廉姆森 (Oliver Williamson) 命名的奖项，旨在表彰那些最能体现与威廉姆森的学术论著与精神遗产相关的特质和品格的教职人员。
简历
发表论文
发表论文
行为经济学与科学
TH Ho, SE Park, X Su, “A Bayesian Level-k Model in n-Person Games”, Management Science (Forthcoming)
CF Camerer, A Dreber, F Holzmeister, TH Ho, J Huber, M Johannesson, M Kirchler, G Nave, B Nosek, T Pfeiffer, A Altmejd, N Buttrick, T Chan, Y Chen, A Gampa, E Forsell, E Heikensten, L Hummer, T Imai, S Isaksson, D Manfredi, J Rose, EJ Wagenmakers, H Wu, “Evaluating the Replicability of Social Science Experiments in Science & Nature between 2010 and 2015“, Nature Human Behaviour 2: 627-644, 2018 (published online on 27 August 2018).
TH Ho, IPL Png, S Reza, “Sunk Cost Fallacy in Driving the World's Costliest Cars”, Management Science 64(4): 1477-1973, 2018 (published online on 2 March 2017).
TH Ho, J Somasundaram, “Behavioural Game Theory”, Macroeconomic Review 16(2): 97-103, 2017.
ME Schweitzer, TH Ho, X Zhang, “How Monitoring Influences Trust: A Tale of Two Faces”, Management Science 64(1), 253-270, 2016 (published online on 23 November 2016).
DJ Benjamin, JO Berger, M Johannesson, BA Nosek, EJ Wagenmakers, R Berk, KA Bollen, B Brembs, L Brown, CF Camerer, D Cesarini, CD Chambers, M Clyde, TD Cook, P De Boeck, Z Dienes, A Dreber, K Easwaran, C Efferson, E Fehr, F Fidler, AP Field, M Forster, EI George, R Gonzalez, S Goodman, E Green, DP Green, A Greenwald, JD Hadfield, LV Hedges, L Held, TH Ho, H Hoijtink, JH Jones, DJ Hruschka, K Imai, G Imbens, JPA Ioannidis, M Jeon, M Kirchler, D Laibson, J List, R Little, A Lupia, E Machery, SE Maxwell, M McCarthy, D Moore, SL Morgan, M Munafó, S Nakagawa, B Nyhan, TH Parker, L Pericchi, M Perugini, J Rouder, J Rousseau, V Savalei, FD Schönbrodt, T Sellke, B Sinclair, D Tingley, T Van Zandt, S Vazire, DJ Watts, C Winship, RL Wolpert, Y Xie, C Young, J Zinman, VE Johnson, ”Redefine statistical significance”, Nature Human Behavior 2: 6-10, 2018.
CF Camerer, A Dreber, E Forsell, TH Ho, J Huber, M Johannesson, M Kirchler, J Almenberg, A Altmejd, T Chan, E Heikensten, F Holzmeister, T Imai, S Isaksson, G Nave, T Pfeiffer, M Razen, H Wu, “Evaluating replicability of laboratory experiments in Economics”, Science 10.1126/science.aaf0918 (published online on 3 March 2016).
JK Chong, TH Ho, CF Camerer, “A Generalized Cognitive Hierarchy Model of Games”, Games and Economic Behavior 99: 257-274, 2016.
CF Camerer, TH Ho, JK Chong, “A Psychological Approach to Strategic Thinking in Games”, Current Opinion in Behavioural Science 3: 157-162, 2015.
TH Ho, C Yeung, “How a One-time Incentive Can Induce Long-Term Commitment to Training”, California Management Review 57(2): 113-128, 2015.
TH Ho, C Yeung, “Giving Feedback to Clients”, Management Science 60(8): 1926-1944, 2014.
TH Ho, X Su, “A Dynamic Level-k Model in Sequential Games”, Management Science 59(2): 452-469, 2013.
FG Caro, TH Ho, D McFadden, AS Gottlieb, C Yee, T Chan, J Winter, “Using the internet to administer more realistic vignette experiments”, Social Science Computer Review, 30 (2), 184-201, 2012.
Y Chen, TH Ho, YM Kim, “Knowledge Market Design: A Field Experiment at Google Answers”, Journal of Public Economic Theory 12(4): 641-664, 2010.
TH Ho, X Su, “Peer-induced Fairness in Games”, American Economic Review 99(5): 2022-2049, 2009.
EB Andrade, TH Ho, “Gaming Emotions in Social Interactions”, Journal of Consumer Research 36(4): 539-552, 2009. Note: Lead article.
TH Ho, X Wang, CF Camerer, “Individual Differences in EWA Learning with Partial Payoff Information”, The Economic Journal 118(525): 37-59, 2008.
EB Andrade, TH Ho, “How is the Boss's Mood Today? I Want a Raise”, Psychological Science 18(8): 668-671, 2007.
TH Ho, CF Camerer, JK Chong, “Self-tuning Experience Weighted Attraction Learning in Games”, Journal of Economic Theory 133(1): 177-198, 2007.
JK Chong, CF Camerer, TH Ho, “A Learning-based Model of Repeated Games with Incomplete Information”, Games and Economic Behavior 55(2): 340-371, 2006.
TH Ho, K Weigelt, “Trust Building Among Strangers”, Management Science 51(4): 519-530, 2005. Note: Lead article; Finalist, John D. C. Little Best Paper Award
CF Camerer, TH Ho, JK Chong, “A Cognitive Hierarchy Model of Games”, Quarterly Journal of Economics 119(3): 861-898, 2004.
TH Ho, C Tang, “Introduction to Special Issue on Marketing and Operations Management Interfaces and Coordination”, Management Science 50(4): 429-430, 2004.
CF Camerer, TH Ho, K Chong, “Models of Thinking, Learning, and Teaching in Games”, The American Economic Review, Papers and Proceedings 93(2): 192-195, 2003.
CF Camerer, TH Ho, JK Chong, “Sophisticated Experience-Weighted Attraction Learning and Strategic Teaching in Repeated Games”, Journal of Economic Theory 104(1): 137-188, 2002.
CF Camerer, TH Ho, “Experience-weighted Attraction Learning in Normal Form Games”, Econometrica 67(4): 827-874, 1999.
TH Ho, CF Camerer, K Weigelt, “Iterated Dominance and Iterated Best Response in Experimental p-Beauty Contests”, The American Economic Review 88(4): 947-969, 1998.
CF Camerer, TH Ho, “Experience-Weighted Attraction Learning in Coordination Games: Probability Rules, Heterogeneity, and Time-Variation”, Journal of Mathematical Psychology 42(2-3): 305-326, 1998.
TH Ho, K Weigelt, “Task Complexity, Equilibrium Selection, and Learning: An Experimental Study”, Management Science 42(5): 659-679, 1996.
TH Ho, “Finite Automata Play Repeated Prisoner’s Dilemma with Information Processing Costs”, Journal of Economic Dynamics and Control 20(1-3): 173-207, 1996.
CF Camerer, TH Ho, “Violations of the Betweenness Axiom and Nonlinearity in Probability”, Journal of Risk and Uncertainty 8(2): 167-196, 1994.
定量营销与数据科学
TH Ho, JK Chong, X Xia, “Yellow taxis have fewer accidents than blue taxis because yellow is more visible than blue”, Proceedings of the National Academy of Sciences 114(12): 3074-3078, 2017 (published online on 6 March 2017).
RN Borkovsky, PB Ellickson, BR Gordon, V Aguirregabiria, P Gardete, P Grieco, T Gureckis, TH Ho, L Mathevet, A Sweeting., “Multiplicity of equilibria and information structures in empirical games: challenges and prospects”, Marketing Letters 26(2), 115-125, 2015.
TH Ho, S Li, SE Park, ZJM Shen, “Customer Influence Value and Purchase Acceleration in New Product Diffusion”, Marketing Science 31(2): 236-256, 2012.
FG Caro, C Yee, S Levien, AS Gottlieb, J Winter, DL McFadden, TH Ho, “Choosing Among Residential Options: Results of a Vignette Experiment”, Research on Ageing 34(1): 3-33, 2012.
A Goldfarb, TH Ho, W Amaldoss, AL Brown, Y Chen, TH Cui, A Galasso, T Hossain, M Hsu, N Lim, M Xiao, B Yang, “Behavioral Models of Managerial Decision Making”, Marketing Letters 23(2): 405-421, 2012.
TH Ho, X Su, “Strategic pricing response and optimization in operations management”, Handbook of Pricing Research in Marketing, 2009. W Amaldoss, TH Ho, A Krishna, KY Chen, P Desai, G Iyer, S Jain, N Lim, J Morgan, R Oprea, J Srivasatava, “Experiments on strategic choices and markets”, Marketing Letters 19(3-4): 417-429, 2008.
TH Ho, J Zhang., “Designing Pricing Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter?”, Management Science 54(4): 686-700, 2008.
TH Ho, KY Chen, “New Product Blockbusters: The Magic and Science of Prediction Markets”, California Management Review 50(1):144-158, 2007.
N Lim, TH Ho, “Designing Price Contracts for Boundedly Rational Customers: Does the Number of Blocks Matter?”, Marketing Science 26(3): 312-326, 2007.
TH Ho, N Lim, CF Camerer, “How Psychological Should Economic and Marketing Models Be?”, Journal of Marketing Research 43(3): 341-344, 2006.
TH Ho, N Lim, CF Camerer, “Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics”, Journal of Marketing Research 43(3): 307-331, 2006. Note: Lead article; Finalist, William F. O’Dell Award
TH Ho, YH Park, YP Zhou, “Incorporating Satisfaction into Customer Value Analysis: Optimal Investment in Lifetime Value”, Marketing Science 25(3): 260-277, 2006.
T Erdem, K Srinivasan, W Amaldoss, P Bajari, H Che, TH Ho, W Hutchinson, M Katz, M Keane, R Meyer, P Reiss, “Theory-Driven Choice Models”, Marketing Letters 16 (3-4): 225-237, 2005.
ET Bradlow, Y Hu, TH Ho, “A Learning-based Model for Imputing Missing Levels in Partial Conjoint Profiles”, Journal of Marketing Research 41(4): 369-381, 2004. Note: Lead article; Finalist, JMR-Paul Green Award
ET Bradlow, Y Hu, TH Ho, “Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis”, Journal of Marketing Research 41(4): 392-396, 2004.
TH Ho, JK Chong, “A Parsimonious Model of Stockkeeping-Unit Choice”, Journal of Marketing Research 40(3): 351-365, 2003.
D Chakravarti, E Greenleaf, A Sinha, A Cheema, JC Cox, D Friedman, TH Ho, RM Isaac, AA Mitchell, A Rapoport, MH Rothkopf, J Srivastava, R Zwick Chakravarti, D., Greenleaf, E. A., Sinha, A. R., Cheema, A., Cox, J. C., Friedman, D., Ho, T-H., Isaac, R. M., Mitchell, A. A., Rapoport, A., Rothkopf, M. H., Srivasta, J. and Zwick, R., “Auctions: Research Opportunities in Marketing”, Marketing Letters 13(3): 281-296, 2002.
JK Chong, TH Ho, CS Tang, “A Modeling Framework for Category Assortment Planning”, Manufacturing & Service Operations Management 3(3): 191-210, 2001. Note: Lead article
CS Tang, DR Bell, TH Ho, “Store Choice and Shopping Behavior: How Price Format Works?”, California Management Review 43(2) (2001), 56-74, 2001.
TH Ho, CS Tang, DR Bell, “Rational Shopping Behavior and the Option Value of Variable Pricing”, Management Science 44(12-Part-2): S145-S160, 1998. Note: Lead article
DR Bell, TH Ho, CS Tang, “Determining Where to Shop: Fixed and Variable Costs of Shopping”, Journal of Marketing Research 35(3): 352-369, 1998.
MA Cohen, J Eliashberg, TH Ho, “An Anatomy of a Decision-Support System for Developing and Launching Line Extensions”, Journal of Marketing Research 34(1): 117-129, 1997.
管理科学
TH Ho, N Lim, S Reza, X Xia, “Causal Inference Models in Operations Management”, Manufacturing & Service Operations Management 19(4), 509–525, 2017.
TH Ho, X Su, Y Wu, “Distributional and Peer-induced Fairness in Supply Chain Contract Design”, Production and Operations Management 23(2): 161-175, 2014. Note: Second Place Winner of the 2014 Wickham Skinner Best Paper Award
TH Ho, N Lim, TH Cui, “Reference Dependence in Multilocation Newsvendor Models: A Structural Analysis”, Management Science 56(11): 1891-1910, 2010.
ZJ Ren, MA Cohen, TH Ho, C Terwiesch, “Information Sharing in a Long-term Supply Chain Relationship: The Role of Customer Review Strategy”, Operations Research 58(1): 81-93, 2010.
TH Ho, CS Tang, “Introduction to the Special Issue on Marketing and Operations Management Interfaces and Coordination”, Production and Operations Management 18(4): 363-364, 2009.
C Terwiesch, ZJ Ren, TH Ho, MA Cohen, “An Empirical Analysis of Forecast Sharing in the Semiconductor Equipment Supply Chain”, Management Science 51(2): 208-220. 2005.
TH Ho, YS Zheng, “Setting Customer Expectation in Service Delivery: An Integrated Marketing-Operations Perspective”, Management Science 50(4): 479-488, 2004.
MA Cohen, TH Ho, ZJ Ren, C Terwiesch, “Measuring Imputed Costs in the Semiconductor Equipment Supply Chain”, Management Science 49(12): 1653-1670, 2003.
H Rhim, TH Ho, US Karmarkar, “Competitive Location, Production, and Market Selection”, European Journal of Operations Research 149(1): 211-228, 2003.
TH Ho, S Savin, C Terwiesch, “Managing Demand and Sales Dynamics in New Product Diffusion Under Supply Constraint”, Management Science 48(2): 187-206, 2002.
MA Cohen, J Eliashberg, TH Ho, “An Analysis of Several New Product Performance Metrics”, Manufacturing & Service Operations Management 2(4): 337-349, 2000.
MA Cohen, J Eliasberg, TH Ho, “New Product Development: The Performance and Time-to-Market Tradeoff”, Management Science 42(2): 173-186, 1996.
信息系统
T Chan, SL Chung, TH Ho, “An Economic Model to Estimate Software Rewriting and Replacement Times”, IEEE Transactions on Software Engineering 22(8): 580-598, 1996.
RT Watson, TH Ho, KS Raman, “Culture: A Fourth Dimension of Group Support Systems”, Communications of the ACM 37(10): 44-55, 1994.
TH Ho, KS Raman, “The Effect of GDSS and Elected Leadership on Small Group Meetings”, Journal of Management Information Systems 8(2) 109-133, 1991.
章节和散文
CF Camerer, TH Ho, “Behavioral Game Theory Experiments and Modeling”, in Handbook of Game Theory Volume 4 (pp. 517-574). North-Holland: Elsevier, 2015.
TH Ho, “Individual Learning in Games”, Blume, L. and Durlauf, S., (eds.) The New Palgrave Dictionary of Economics: Design of Experiments and Behavioral Economics. Palgrave Macmillian, 2008.
CF Camerer, TH Ho, JK Chong, “Behavioral Game Theory: Thinking, Learning and Teaching”, in Essays in Honor of Werner Guth, Huck, S. (Ed.), 2005. Note: Presented at the 2001 Nobel Symposium
JK Chong, CF Camerer, TH Ho, “Cognitive Hierarchy: A Limited Thinking Theory of Games”, in Experimental Business Research, Vol. II., Zwick, R. and Rapoport A. (Eds.). Kluwer Academic Publishers, 2004.
JK Chong, TH Ho, CS Tang, “Demand Modeling in Product Line Trimming: Substitutability and Variability”, in Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives, Chakravarty, A. and Eliashberg, J. (Eds.), 39-62, 2004.
CF Camerer, TH Ho, JK Chong, “Learning and Equilibrium in Games”, in Handbook of Experimental Economics Results, Plott, C. and Smith, V. (Eds.). North-Holland, 2003.
CF Camerer, D Hsia, TH Ho, “EWA Learning in Bilateral Call Markets”, in Experimental Business Research, Zwick, R. and Rapoport, A. (Eds.). New York: Kluwer Academic Publishers, 2002. Note: Refereed
CF Camerer, TH Ho, “Strategic Learning and Teaching”, in Hoch, S. and Kunreuther, H. (Eds.), Wharton on Decision Making. John Wiley & Sons, 159-175, 2001.
MA Cohen, TH Ho, H Matsuo, “Operations Planning in the Presence of Innovative Diffusion Dynamics”, in New Product Diffusion Models, Mahajan, V., Muller, E. and Wind, J. (Eds.), Kluwer Academic Publishers, 237-262, 2000. Note: Refereed
CF Camerer, TH Ho, “Experience-weighted Attraction Learning in Games: Estimates from Weak-Link Games”, in Games and Human Behavior: Essays in Honor of Amnon Rapoport, Budescu, D., Evev, I. and Zwick, R. (Eds.). Lawrence Erlbaum Associations, Inc., 31-52, 1999. Note: Refereed
JK Chong, TH Ho, CS Tang, “Product Structure, Brand Width and Brand Share”, in Product Variety Management, Ho, T-H and Tang, C. (Eds.). Springer, 1998.
TH Ho, K Weigelt, “Game Theory and Competitive Strategy”, in Wharton on Dynamic Competitive Strategies, Day, G. and Reibstein, D. (Eds.). John Wiley & Sons, 1998, 127-150. Note: Reprinted in de Wit, B. and Meyer, R. Strategy: Process, Content, Context. International Thomson Business Press, 1998.
MA Cohen, J Eliashberg, TH Ho, “New Product Design Strategy Analysis: A Modeling Framework”, in Management of Design: Engineering and Management Perspectives, Dasu, S. and Eastman, C. (Eds.). Kluwer Academic Publishers, 45-60, 1994.
T Chan, S Chung, TH Ho, “Timing of Software Replacement”, in Proceedings of the Fifteenth International Conference on Information Systems, Vancouver, 291-307, 1994. (Refereed)
TH Ho, KS Raman, RT Watson, “Group Decision Support Systems: The Cultural Factor”, in Proceedings of the Tenth International Conference on Information Systems, Boston, 119-129, 1989. Note: Refereed
图书
TH Ho, C Tang (Eds.), Product Variety Management: Research Advances, Springer, 1998.
TH Ho, SE Park, X Su, “A Bayesian Level-k Model in n-Person Games”, Management Science (Forthcoming)
CF Camerer, A Dreber, F Holzmeister, TH Ho, J Huber, M Johannesson, M Kirchler, G Nave, B Nosek, T Pfeiffer, A Altmejd, N Buttrick, T Chan, Y Chen, A Gampa, E Forsell, E Heikensten, L Hummer, T Imai, S Isaksson, D Manfredi, J Rose, EJ Wagenmakers, H Wu, “Evaluating the Replicability of Social Science Experiments in Science & Nature between 2010 and 2015“, Nature Human Behaviour 2: 627-644, 2018 (published online on 27 August 2018).
TH Ho, IPL Png, S Reza, “Sunk Cost Fallacy in Driving the World's Costliest Cars”, Management Science 64(4): 1477-1973, 2018 (published online on 2 March 2017).
TH Ho, J Somasundaram, “Behavioural Game Theory”, Macroeconomic Review 16(2): 97-103, 2017.
ME Schweitzer, TH Ho, X Zhang, “How Monitoring Influences Trust: A Tale of Two Faces”, Management Science 64(1), 253-270, 2016 (published online on 23 November 2016).
DJ Benjamin, JO Berger, M Johannesson, BA Nosek, EJ Wagenmakers, R Berk, KA Bollen, B Brembs, L Brown, CF Camerer, D Cesarini, CD Chambers, M Clyde, TD Cook, P De Boeck, Z Dienes, A Dreber, K Easwaran, C Efferson, E Fehr, F Fidler, AP Field, M Forster, EI George, R Gonzalez, S Goodman, E Green, DP Green, A Greenwald, JD Hadfield, LV Hedges, L Held, TH Ho, H Hoijtink, JH Jones, DJ Hruschka, K Imai, G Imbens, JPA Ioannidis, M Jeon, M Kirchler, D Laibson, J List, R Little, A Lupia, E Machery, SE Maxwell, M McCarthy, D Moore, SL Morgan, M Munafó, S Nakagawa, B Nyhan, TH Parker, L Pericchi, M Perugini, J Rouder, J Rousseau, V Savalei, FD Schönbrodt, T Sellke, B Sinclair, D Tingley, T Van Zandt, S Vazire, DJ Watts, C Winship, RL Wolpert, Y Xie, C Young, J Zinman, VE Johnson, ”Redefine statistical significance”, Nature Human Behavior 2: 6-10, 2018.
CF Camerer, A Dreber, E Forsell, TH Ho, J Huber, M Johannesson, M Kirchler, J Almenberg, A Altmejd, T Chan, E Heikensten, F Holzmeister, T Imai, S Isaksson, G Nave, T Pfeiffer, M Razen, H Wu, “Evaluating replicability of laboratory experiments in Economics”, Science 10.1126/science.aaf0918 (published online on 3 March 2016).
JK Chong, TH Ho, CF Camerer, “A Generalized Cognitive Hierarchy Model of Games”, Games and Economic Behavior 99: 257-274, 2016.
CF Camerer, TH Ho, JK Chong, “A Psychological Approach to Strategic Thinking in Games”, Current Opinion in Behavioural Science 3: 157-162, 2015.
TH Ho, C Yeung, “How a One-time Incentive Can Induce Long-Term Commitment to Training”, California Management Review 57(2): 113-128, 2015.
TH Ho, C Yeung, “Giving Feedback to Clients”, Management Science 60(8): 1926-1944, 2014.
TH Ho, X Su, “A Dynamic Level-k Model in Sequential Games”, Management Science 59(2): 452-469, 2013.
FG Caro, TH Ho, D McFadden, AS Gottlieb, C Yee, T Chan, J Winter, “Using the internet to administer more realistic vignette experiments”, Social Science Computer Review, 30 (2), 184-201, 2012.
Y Chen, TH Ho, YM Kim, “Knowledge Market Design: A Field Experiment at Google Answers”, Journal of Public Economic Theory 12(4): 641-664, 2010.
TH Ho, X Su, “Peer-induced Fairness in Games”, American Economic Review 99(5): 2022-2049, 2009.
EB Andrade, TH Ho, “Gaming Emotions in Social Interactions”, Journal of Consumer Research 36(4): 539-552, 2009. Note: Lead article.
TH Ho, X Wang, CF Camerer, “Individual Differences in EWA Learning with Partial Payoff Information”, The Economic Journal 118(525): 37-59, 2008.
EB Andrade, TH Ho, “How is the Boss's Mood Today? I Want a Raise”, Psychological Science 18(8): 668-671, 2007.
TH Ho, CF Camerer, JK Chong, “Self-tuning Experience Weighted Attraction Learning in Games”, Journal of Economic Theory 133(1): 177-198, 2007.
JK Chong, CF Camerer, TH Ho, “A Learning-based Model of Repeated Games with Incomplete Information”, Games and Economic Behavior 55(2): 340-371, 2006.
TH Ho, K Weigelt, “Trust Building Among Strangers”, Management Science 51(4): 519-530, 2005. Note: Lead article; Finalist, John D. C. Little Best Paper Award
CF Camerer, TH Ho, JK Chong, “A Cognitive Hierarchy Model of Games”, Quarterly Journal of Economics 119(3): 861-898, 2004.
TH Ho, C Tang, “Introduction to Special Issue on Marketing and Operations Management Interfaces and Coordination”, Management Science 50(4): 429-430, 2004.
CF Camerer, TH Ho, K Chong, “Models of Thinking, Learning, and Teaching in Games”, The American Economic Review, Papers and Proceedings 93(2): 192-195, 2003.
CF Camerer, TH Ho, JK Chong, “Sophisticated Experience-Weighted Attraction Learning and Strategic Teaching in Repeated Games”, Journal of Economic Theory 104(1): 137-188, 2002.
CF Camerer, TH Ho, “Experience-weighted Attraction Learning in Normal Form Games”, Econometrica 67(4): 827-874, 1999.
TH Ho, CF Camerer, K Weigelt, “Iterated Dominance and Iterated Best Response in Experimental p-Beauty Contests”, The American Economic Review 88(4): 947-969, 1998.
CF Camerer, TH Ho, “Experience-Weighted Attraction Learning in Coordination Games: Probability Rules, Heterogeneity, and Time-Variation”, Journal of Mathematical Psychology 42(2-3): 305-326, 1998.
TH Ho, K Weigelt, “Task Complexity, Equilibrium Selection, and Learning: An Experimental Study”, Management Science 42(5): 659-679, 1996.
TH Ho, “Finite Automata Play Repeated Prisoner’s Dilemma with Information Processing Costs”, Journal of Economic Dynamics and Control 20(1-3): 173-207, 1996.
CF Camerer, TH Ho, “Violations of the Betweenness Axiom and Nonlinearity in Probability”, Journal of Risk and Uncertainty 8(2): 167-196, 1994.
定量营销与数据科学
TH Ho, JK Chong, X Xia, “Yellow taxis have fewer accidents than blue taxis because yellow is more visible than blue”, Proceedings of the National Academy of Sciences 114(12): 3074-3078, 2017 (published online on 6 March 2017).
RN Borkovsky, PB Ellickson, BR Gordon, V Aguirregabiria, P Gardete, P Grieco, T Gureckis, TH Ho, L Mathevet, A Sweeting., “Multiplicity of equilibria and information structures in empirical games: challenges and prospects”, Marketing Letters 26(2), 115-125, 2015.
TH Ho, S Li, SE Park, ZJM Shen, “Customer Influence Value and Purchase Acceleration in New Product Diffusion”, Marketing Science 31(2): 236-256, 2012.
FG Caro, C Yee, S Levien, AS Gottlieb, J Winter, DL McFadden, TH Ho, “Choosing Among Residential Options: Results of a Vignette Experiment”, Research on Ageing 34(1): 3-33, 2012.
A Goldfarb, TH Ho, W Amaldoss, AL Brown, Y Chen, TH Cui, A Galasso, T Hossain, M Hsu, N Lim, M Xiao, B Yang, “Behavioral Models of Managerial Decision Making”, Marketing Letters 23(2): 405-421, 2012.
TH Ho, X Su, “Strategic pricing response and optimization in operations management”, Handbook of Pricing Research in Marketing, 2009. W Amaldoss, TH Ho, A Krishna, KY Chen, P Desai, G Iyer, S Jain, N Lim, J Morgan, R Oprea, J Srivasatava, “Experiments on strategic choices and markets”, Marketing Letters 19(3-4): 417-429, 2008.
TH Ho, J Zhang., “Designing Pricing Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter?”, Management Science 54(4): 686-700, 2008.
TH Ho, KY Chen, “New Product Blockbusters: The Magic and Science of Prediction Markets”, California Management Review 50(1):144-158, 2007.
N Lim, TH Ho, “Designing Price Contracts for Boundedly Rational Customers: Does the Number of Blocks Matter?”, Marketing Science 26(3): 312-326, 2007.
TH Ho, N Lim, CF Camerer, “How Psychological Should Economic and Marketing Models Be?”, Journal of Marketing Research 43(3): 341-344, 2006.
TH Ho, N Lim, CF Camerer, “Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics”, Journal of Marketing Research 43(3): 307-331, 2006. Note: Lead article; Finalist, William F. O’Dell Award
TH Ho, YH Park, YP Zhou, “Incorporating Satisfaction into Customer Value Analysis: Optimal Investment in Lifetime Value”, Marketing Science 25(3): 260-277, 2006.
T Erdem, K Srinivasan, W Amaldoss, P Bajari, H Che, TH Ho, W Hutchinson, M Katz, M Keane, R Meyer, P Reiss, “Theory-Driven Choice Models”, Marketing Letters 16 (3-4): 225-237, 2005.
ET Bradlow, Y Hu, TH Ho, “A Learning-based Model for Imputing Missing Levels in Partial Conjoint Profiles”, Journal of Marketing Research 41(4): 369-381, 2004. Note: Lead article; Finalist, JMR-Paul Green Award
ET Bradlow, Y Hu, TH Ho, “Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis”, Journal of Marketing Research 41(4): 392-396, 2004.
TH Ho, JK Chong, “A Parsimonious Model of Stockkeeping-Unit Choice”, Journal of Marketing Research 40(3): 351-365, 2003.
D Chakravarti, E Greenleaf, A Sinha, A Cheema, JC Cox, D Friedman, TH Ho, RM Isaac, AA Mitchell, A Rapoport, MH Rothkopf, J Srivastava, R Zwick Chakravarti, D., Greenleaf, E. A., Sinha, A. R., Cheema, A., Cox, J. C., Friedman, D., Ho, T-H., Isaac, R. M., Mitchell, A. A., Rapoport, A., Rothkopf, M. H., Srivasta, J. and Zwick, R., “Auctions: Research Opportunities in Marketing”, Marketing Letters 13(3): 281-296, 2002.
JK Chong, TH Ho, CS Tang, “A Modeling Framework for Category Assortment Planning”, Manufacturing & Service Operations Management 3(3): 191-210, 2001. Note: Lead article
CS Tang, DR Bell, TH Ho, “Store Choice and Shopping Behavior: How Price Format Works?”, California Management Review 43(2) (2001), 56-74, 2001.
TH Ho, CS Tang, DR Bell, “Rational Shopping Behavior and the Option Value of Variable Pricing”, Management Science 44(12-Part-2): S145-S160, 1998. Note: Lead article
DR Bell, TH Ho, CS Tang, “Determining Where to Shop: Fixed and Variable Costs of Shopping”, Journal of Marketing Research 35(3): 352-369, 1998.
MA Cohen, J Eliashberg, TH Ho, “An Anatomy of a Decision-Support System for Developing and Launching Line Extensions”, Journal of Marketing Research 34(1): 117-129, 1997.
管理科学
TH Ho, N Lim, S Reza, X Xia, “Causal Inference Models in Operations Management”, Manufacturing & Service Operations Management 19(4), 509–525, 2017.
TH Ho, X Su, Y Wu, “Distributional and Peer-induced Fairness in Supply Chain Contract Design”, Production and Operations Management 23(2): 161-175, 2014. Note: Second Place Winner of the 2014 Wickham Skinner Best Paper Award
TH Ho, N Lim, TH Cui, “Reference Dependence in Multilocation Newsvendor Models: A Structural Analysis”, Management Science 56(11): 1891-1910, 2010.
ZJ Ren, MA Cohen, TH Ho, C Terwiesch, “Information Sharing in a Long-term Supply Chain Relationship: The Role of Customer Review Strategy”, Operations Research 58(1): 81-93, 2010.
TH Ho, CS Tang, “Introduction to the Special Issue on Marketing and Operations Management Interfaces and Coordination”, Production and Operations Management 18(4): 363-364, 2009.
C Terwiesch, ZJ Ren, TH Ho, MA Cohen, “An Empirical Analysis of Forecast Sharing in the Semiconductor Equipment Supply Chain”, Management Science 51(2): 208-220. 2005.
TH Ho, YS Zheng, “Setting Customer Expectation in Service Delivery: An Integrated Marketing-Operations Perspective”, Management Science 50(4): 479-488, 2004.
MA Cohen, TH Ho, ZJ Ren, C Terwiesch, “Measuring Imputed Costs in the Semiconductor Equipment Supply Chain”, Management Science 49(12): 1653-1670, 2003.
H Rhim, TH Ho, US Karmarkar, “Competitive Location, Production, and Market Selection”, European Journal of Operations Research 149(1): 211-228, 2003.
TH Ho, S Savin, C Terwiesch, “Managing Demand and Sales Dynamics in New Product Diffusion Under Supply Constraint”, Management Science 48(2): 187-206, 2002.
MA Cohen, J Eliashberg, TH Ho, “An Analysis of Several New Product Performance Metrics”, Manufacturing & Service Operations Management 2(4): 337-349, 2000.
MA Cohen, J Eliasberg, TH Ho, “New Product Development: The Performance and Time-to-Market Tradeoff”, Management Science 42(2): 173-186, 1996.
信息系统
T Chan, SL Chung, TH Ho, “An Economic Model to Estimate Software Rewriting and Replacement Times”, IEEE Transactions on Software Engineering 22(8): 580-598, 1996.
RT Watson, TH Ho, KS Raman, “Culture: A Fourth Dimension of Group Support Systems”, Communications of the ACM 37(10): 44-55, 1994.
TH Ho, KS Raman, “The Effect of GDSS and Elected Leadership on Small Group Meetings”, Journal of Management Information Systems 8(2) 109-133, 1991.
章节和散文
CF Camerer, TH Ho, “Behavioral Game Theory Experiments and Modeling”, in Handbook of Game Theory Volume 4 (pp. 517-574). North-Holland: Elsevier, 2015.
TH Ho, “Individual Learning in Games”, Blume, L. and Durlauf, S., (eds.) The New Palgrave Dictionary of Economics: Design of Experiments and Behavioral Economics. Palgrave Macmillian, 2008.
CF Camerer, TH Ho, JK Chong, “Behavioral Game Theory: Thinking, Learning and Teaching”, in Essays in Honor of Werner Guth, Huck, S. (Ed.), 2005. Note: Presented at the 2001 Nobel Symposium
JK Chong, CF Camerer, TH Ho, “Cognitive Hierarchy: A Limited Thinking Theory of Games”, in Experimental Business Research, Vol. II., Zwick, R. and Rapoport A. (Eds.). Kluwer Academic Publishers, 2004.
JK Chong, TH Ho, CS Tang, “Demand Modeling in Product Line Trimming: Substitutability and Variability”, in Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives, Chakravarty, A. and Eliashberg, J. (Eds.), 39-62, 2004.
CF Camerer, TH Ho, JK Chong, “Learning and Equilibrium in Games”, in Handbook of Experimental Economics Results, Plott, C. and Smith, V. (Eds.). North-Holland, 2003.
CF Camerer, D Hsia, TH Ho, “EWA Learning in Bilateral Call Markets”, in Experimental Business Research, Zwick, R. and Rapoport, A. (Eds.). New York: Kluwer Academic Publishers, 2002. Note: Refereed
CF Camerer, TH Ho, “Strategic Learning and Teaching”, in Hoch, S. and Kunreuther, H. (Eds.), Wharton on Decision Making. John Wiley & Sons, 159-175, 2001.
MA Cohen, TH Ho, H Matsuo, “Operations Planning in the Presence of Innovative Diffusion Dynamics”, in New Product Diffusion Models, Mahajan, V., Muller, E. and Wind, J. (Eds.), Kluwer Academic Publishers, 237-262, 2000. Note: Refereed
CF Camerer, TH Ho, “Experience-weighted Attraction Learning in Games: Estimates from Weak-Link Games”, in Games and Human Behavior: Essays in Honor of Amnon Rapoport, Budescu, D., Evev, I. and Zwick, R. (Eds.). Lawrence Erlbaum Associations, Inc., 31-52, 1999. Note: Refereed
JK Chong, TH Ho, CS Tang, “Product Structure, Brand Width and Brand Share”, in Product Variety Management, Ho, T-H and Tang, C. (Eds.). Springer, 1998.
TH Ho, K Weigelt, “Game Theory and Competitive Strategy”, in Wharton on Dynamic Competitive Strategies, Day, G. and Reibstein, D. (Eds.). John Wiley & Sons, 1998, 127-150. Note: Reprinted in de Wit, B. and Meyer, R. Strategy: Process, Content, Context. International Thomson Business Press, 1998.
MA Cohen, J Eliashberg, TH Ho, “New Product Design Strategy Analysis: A Modeling Framework”, in Management of Design: Engineering and Management Perspectives, Dasu, S. and Eastman, C. (Eds.). Kluwer Academic Publishers, 45-60, 1994.
T Chan, S Chung, TH Ho, “Timing of Software Replacement”, in Proceedings of the Fifteenth International Conference on Information Systems, Vancouver, 291-307, 1994. (Refereed)
TH Ho, KS Raman, RT Watson, “Group Decision Support Systems: The Cultural Factor”, in Proceedings of the Tenth International Conference on Information Systems, Boston, 119-129, 1989. Note: Refereed
图书
TH Ho, C Tang (Eds.), Product Variety Management: Research Advances, Springer, 1998.
教学
教学
Pricing Simulation Software
UC Berkeley Immersion Week Slides
MBA 269: Pricing Policy - Course Outline
EWMBA 269: Pricing Policy - Course Outline
Dutch Auction Clock - Clock
UC Berkeley Immersion Week Slides
MBA 269: Pricing Policy - Course Outline
EWMBA 269: Pricing Policy - Course Outline
Dutch Auction Clock - Clock