Conjoint Analysis Utility Equation Visualization
Tire Example
Attribute 1:
Number of Levels:
Choose
2
3
4
5
6
Level 1
(Base-Product's Attribute)
Level 2
Level 5
Level 6
Attribute 2:
Number of Levels:
Choose
2
3
4
5
6
Level 1
(Base-Product's Attribute)
Level 2
Level 3
Attribute 3:
Number of Levels:
Choose
2
3
4
5
6
Level 1
(Base-Product's Attribute)
Level 2
Level 3
Attribute 4:
Number of Levels:
Choose
2
3
4
5
6
Level 1
(Base-Product's Attribute)
Level 2
