+65 6601 2011

Current Work

Current Work

National University of Singapore

Deputy President (Research and Technology)
Tan Chin Tuan Centennial Professor
Professor (Department of Marketing)
Professor (Department of Economics)
Professor (Department of Analytics & Operations)
Professor (Department of Industrial Systems Engineering and Management)

NUS Global Asia Institute and
Centre for Behavioural Economics

Executive Chairman
Singapore Data Science Consortium
Management Science




Teck-Hua HO is deputy president (research and technology) and Tan Chin Tuan Centennial Professor at the National University of Singapore (NUS).

He is a prominent behavioural scientist with a PhD in decision sciences from the Wharton School of the University of Pennsylvania. He also has a bachelor’s degree in electrical engineering with first class honours, a master’s degree in computer and information sciences from NUS, and a master's degree in decision sciences from the Wharton School.

In 2011, he took a part-time appointment at NUS as vice president (research strategy), and became director of the NUS Centre for Behavioural Economics. In 2012, he became director of the NUS Global Asia Institute. In Singapore, he is a board member of the National University Health System, a member of the board of directors of the National Environment Agency, a fellow at the Civil Service College, and chair of a research advisory panel for the Land Transport Authority. He is also executive chairman of AI.SG, a national research and development programme, and chairman of the Singapore Data Science Consortium.

Prior to his role as deputy president (research and technology), Teck was the William Halford Jr Family Professor of Marketing at the University of California, Berkeley's Haas School of Business. He was also the director of the Asia Business Center and served as the Haas School’s associate dean of academic affairs and the chair of the Marketing Group. In 1999, he earned tenure in the marketing department at the Wharton School of the University of Pennsylvania. Prior to that, he was assistant professor of operations and technology management at the UCLA Anderson School of Management.

Teck has published many significant works in refereed journals in the areas of behavioural economics, management science, and marketing. In 2014, a co-authored paper won the second place Wickham Skinner Best Paper Award from Production and Operations Management. He has also been a finalist for three of the most prestigious awards in marketing research, including the 2011 William F O'Dell Award, the 2006 John DC Little Best Paper Award, and the 2005 Paul Green Best Paper Award.

He is the first non-US citizen to be editor-in-chief of Management Science, the venerable flagship journal of the Institute for Operations Research and the Management Sciences, and one of the top journals for research in management. He has also been an associate editor for the Journal of Marketing Research, Marketing Science, and a co-editor for Foundations and Trends in Marketing.

Professor Ho has consulted and taught for many large companies, including Autodesk, eBay, Google, Intel, and Johnson & Johnson, among others. He is one of the most sought after experts on strategic pricing strategy and behavioural change.

At the Haas School of Business, Teck received the 2015 Williamson Award, the School’s highest faculty award, named in honour of Oliver Williamson, the recipient of the 2009 Nobel Memorial Prize in Economic Sciences. The award celebrates honourees who best reflect the character and integrity associated with Williamson’s scholarly work and legacy. He was awarded the prestigious Berkeley Distinguished Teaching Award in 2010, and the Earl F Cheit Award for Excellence in Teaching in 2004, 2005, and 2006.

A curriculum vitae is available here.



Behavioural Economics and Sciences

Schweitzer, M., Ho, T-H., and Zhang X., “How Monitoring Influences Trust: A Tale of Two Faces”, Management Science.


Ho, T-H., Png, I. P. L., and Reza S., “Sunk Cost Fallacy in Driving the World's Costliest Cars”, Management Science (articles in advance, published online on March 2, 2017).

Chong, J-K., Ho, T-H. and Camerer C. “A Generalized Cognitive Hierarchy Model of Games”, Games and Economic Behavior 99: 257-274, 2016.

Colin F. Camerer, Anna Dreber, Eskil Forsell, Teck-Hua Ho, Jürgen Huber, Magnus Johannesson, Michael Kirchler, Johan Almenberg, Adam Altmejd, Taizan Chan, Emma Heikensten, Felix Holzmeister, Taisuke Imai, Siri Isaksson, Gideon Nave, Thomas Pfeiffer, Michael Razen, Hang Wu, “Evaluating replicability of laboratory experiments in Economics”, Science 10.1126/science.aaf0918 (2016).

Ho T-H., Camerer C. and Chong J-K., “A Psychological Approach to Strategic Thinking in Games”, Current Opinion in Behavioural Science 3: 157-162, 2015.

Ho, T-H. and Yeung C., “How a One-time Incentive Can Induce Long-Term Commitment to Training”, California Management Review 57(2): 113-128, 2015.

Ho, T-H. and Yeung C., “Giving Feedback to Clients”, Management Science 60(8): 1926-1944, 2014.

Ho, T-H. and Su X., “A Dynamic Level-k Model in Sequential Games”, Management Science 59(2): 452-469, 2013.

Chen, Y., Ho, T-H. and Kim, K-M., “Knowledge Market Design: A Field Experiment at Google Answers”, Journal of Public Economic Theory 12(4): 641–664, 2010.

Ho, T-H. and Su X., “Peer-induced Fairness in Games”, American Economic Review 99(5): 2022-2049, 2009. 

Andrade, E. and Ho, T-H., “Gaming Emotions in Social Interactions”, Journal of Consumer Research 36(4): 539-552, 2009. Note: Lead article.

Ho, T-H., Wang, X. and Camerer, C., “Individual Differences in EWA Learning with Partial Payoff Information”, The Economic Journal 118(525): 37-59, 2008. 

Andrade, E. and Ho, T-H., “How is the Boss's Mood Today? I Want a Raise”, Psychological Science 18(8): 668-671, 2007.

Ho, T-H., Camerer, C. and Chong, J-K., “Self-tuning Experience Weighted Attraction Learning in Games”, Journal of Economic Theory 133(1): 177­-198, 2007. 

Chong J-K., Camerer, C. and Ho, T-H., “A Learning-based Model of Repeated Games with Incomplete Information”, Games and Economic Behavior 55(2): 340-371, 2006. 

Ho, T-H. and Weigelt K., “Trust Building Among Strangers”, Management Science 51(4): 519-530, 2005. Note: Lead article; Finalist, John D. C. Little Best Paper Award

Camerer, C., Ho, T-H. and Chong J-K., “A Cognitive Hierarchy Model of Games”, Quarterly Journal of Economics 119(3): 861-­898, 2004

Ho, T-H. and Tang, C., “Introduction to Special Issue on Marketing and Operations Management Interfaces and Coordination”, Management Science 50(4): 429-430, 2004.

Camerer, C., Ho, T-H. and Chong, J-K., “Models of Thinking, Learning, and Teaching in Games”, The American Economic Review, Papers and Proceedings 93(2): 192-195, 2003. 

Camerer, C., Ho, T-H. and Chong, J-K., “Sophisticated Experience-Weighted Attraction Learning and Strategic Teaching in Repeated Games”, Journal of Economic Theory 104(1): 137-188, 2002

Camerer, C. and Ho, T-H., “Experience-weighted Attraction Learning in Normal Form Games”, Econometrica 67(4): 827-874, 1999

Ho, T-H., Camerer, C. and Weigelt, K., “Iterated Dominance and Iterated Best Response in Experimental p-Beauty Contests”, The American Economic Review 88(4): 947-969, 1998.

Camerer, C. and Ho, T-H., “Experience-Weighted Attraction Learning in Coordination Games: Probability Rules, Heterogeneity, and Time-Variation”, Journal of Mathematical Psychology 42(2-3): 305-326, 1998. 

Ho, T-H. and Weigelt, K., “Task Complexity, Equilibrium Selection, and Learning: An Experimental Study”, Management Science 42(5): 659-679, 1996. 

Ho, T-H., “Finite Automata Play Repeated Prisoner’s Dilemma with Information Processing Costs”, Journal of Economic Dynamics and Control 20(1-3): 173­-207, 1996.

Camerer, C. and Ho, T-H., “Violations of the Betweenness Axiom and Nonlinearity in Probability”, Journal of Risk and Uncertainty 8(2): 167­-196, 1994

Quantitative Marketing and Data Science

Ho, T-H., Chong, J-K. and Xia, X., “Yellow taxis have fewer accidents than blue taxis because yellow is more visible than blue”, Proceedings of the National Academy of Sciences (published ahead of print March 6, 2017, doi:10.1073/pnas.1612551114), 2017.

Borkovsky, R.N., Ellickson, P.B., Gordon, B.R., Aguirregabiria, V., Gardete, P., Grieco P., Gureckis, T., Ho, T-H., Mathevet, L. and Sweeting, A., “Multiplicity of equilibria and information structures in empirical games: challenges and prospects”, Marketing Letters 26(2), 115-125, 2015.

Ho, T-H., Li, S., Park S-E. and Shen, M., “Customer Influence Value and Purchase Acceleration in New Product Diffusion”, Marketing Science 31(2): 236-256, 2012.

Caro, F., Yee, C., Levin, S., Gottlied, A., Winter, J., McFadden, D. and Ho T-H., “Choosing Among Residential Options: Results of a Vignette Experiment”, Research on Ageing 34(1): 3-33, 2012.

Goldfarb, A., Ho, T-H., Amaldoss, W., Brown, A., Chen, Y., Cui, T., Galasso, A., Hossain, T., Hsu, M., Lim, N., Xiao, M. and Yang, B., “Behavioral Models of Managerial Decision Making”, Marketing Letters 23(2): 405-421, 2012.

Amaldoss, W., Ho, T-H., Krishna A., Chen, K-Y., Desai, P., Iyer, G., Jain, S., Lim, N., Morgan, J., Oprea, R. and Srivasatava, J., “Experiments on strategic choices and markets”, Marketing Letters 19(3-4): 417-429, 2008.

Ho, T-H. and Zhang, J-J., “Designing Pricing Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter?”, Management Science 54(4): 686-700, 2008.

Ho, T-H. and Chen, K-Y., “New Product Blockbusters: The Magic and Science of Prediction Markets”, California Management Review 50(1):144-158, 2007.

Lim, N. and Ho T-H., “Designing Price Contracts for Boundedly Rational Customers: Does the Number of Blocks Matter?”, Marketing Science 26(3): 312-326, 2007.

Ho, T-H., Lim, N. and Camerer, C., “How Psychological Should Economic and Marketing Models Be?”, Journal of Marketing Research 43(3): 341-344, 2006.

Ho, T-H., Lim, N. and Camerer, C., “Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics”, Journal of Marketing Research 43(3): 307-331, 2006. Note: Lead article; Finalist, William F. O’Dell Award

Ho, T-H., Park, Y-H. and Zhou, Y., “Incorporating Satisfaction into Customer Value Analysis: Optimal Investment in Lifetime Value”, Marketing Science 25(3): 260-277, 2006.

Erdem, T., Srinivasan, K., Amaldoss, W., Bajari, P., Che, H., Ho, T-H., Hutchinson, W., Katz, M., Keane, M., Meyer, R. and Reiss, P., “Theory-Driven Choice Models”, Marketing Letters 16 (3-4): 225-237, 2005.

Bradlow, E., Hu, Y. and Ho, T-H., “A Learning-based Model for Imputing Missing Levels in Partial Conjoint Profiles”, Journal of Marketing Research 41(4): 369-381, 2004. Note: Lead article; Finalist, JMR-Paul Green Award

Bradlow, E., Hu, Y. and Ho, T-H., “Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis”, Journal of Marketing Research 41(4): 392-396, 2004.

Ho, T-H. and Chong, J-K., “A Parsimonious Model of Stockkeeping-Unit Choice”, Journal of Marketing Research 40(3): 351-365, 2003.

Chakravarti, D., Greenleaf, E. A., Sinha, A. R., Cheema, A., Cox, J. C., Friedman, D., Ho, T-H., Isaac, R. M., Mitchell, A. A., Rapoport, A., Rothkopf, M. H., Srivasta, J. and Zwick, R., “Auctions: Research Opportunities in Marketing”, Marketing Letters 13(3): 281-296, 2002.

Chong, J-K., Ho, T-H. and Tang, C., “A Modeling Framework for Category Assortment Planning”, Manufacturing & Service Operations Management 3(3): 191-210, 2001. Note: Lead article

Tang, C. and Bell, D., Ho, T-H., “Store Choice and Shopping Behavior: How Price Format Works?”, California Management Review 43(2) (2001), 56-74, 2001.

Ho, T-H., Tang, C. and Bell, D., “Rational Shopping Behavior and the Option Value of Variable Pricing”, Management Science 44(12-Part-2): S145-S160, 1998. Note: Lead article

Bell, D., Ho, T-H. and Tang C., “Determining Where to Shop: Fixed and Variable Costs of Shopping”, Journal of Marketing Research 35(3): 352-369, 1998.

Cohen M., Eliashberg, J. and Ho, T-H., “An Anatomy of a Decision-Support System for Developing and Launching Line Extensions”, Journal of Marketing Research 34(1): 117-129, 1997.

Management Science

Ho, T-H., Lim, N., Reza, S., and Xia X., “Causal Inference Models in Operations Management”, Manufacturing & Service Operations Management.


Ho, T-H., Su, X. and Wu, Y., “Distributional and Peer-induced Fairness in Supply Chain Contract Design”, Production and Operations Management 23(2): 161-175, 2014. Note: Second Place Winner of the 2014 Wickham Skinner Best Paper Award

Ho, T-H., Lim, N. and Cui, T., “Reference Dependence in Multilocation Newsvendor Models: A Structural Analysis”, Management Science 56(11): 1891-1910, 2010. 

Ren, J., Cohen, C., Ho, T-H. and Terwiesch, C., “Information Sharing in a Long-term Supply Chain Relationship: The Role of Customer Review Strategy”, Operations Research 58(1): 81-93, 2010. 

Ho, T-H. and Tang C., “Introduction to the Special Issue on Marketing and Operations Management Interfaces and Coordination”, Production and Operations Management 18(4): 363-364, 2009.

Terwiesch, C., Ren, J., Ho, T-H. and Cohen, C., “An Empirical Analysis of Forecast Sharing in the Semiconductor Equipment Supply Chain”, Management Science 51(2): 208-220. 2005. 

Ho, T-H. and Zheng, Y-S., “Setting Customer Expectation in Service Delivery: An Integrated Marketing-Operations Perspective”, Management Science 50(4): 479-488, 2004. 

Cohen, C., Ho, T-H., Ren, J. and Terwiesch, C., “Measuring Imputed Costs in the Semiconductor Equipment Supply Chain”, Management Science 49(12): 1653-1670, 2003. 

Rhim, H., Ho, T-H., Karmarkar, U., “Competitive Location, Production, and Market Selection”, European Journal of Operations Research 149(1): 211-228, 2003.

Ho, T-H., Savin, S. and Terwiesch, C., “Managing Demand and Sales Dynamics in New Product Diffusion Under Supply Constraint”, Management Science 48(2): 187-206, 2002. 

Cohen, M., Eliashberg, J. and Ho, T-H., “An Analysis of Several New Product Performance Metrics”, Manufacturing & Service Operations Management 2(4): 337-349, 2000. 

Cohen, M., Eliashberg, J. and Ho, T-H., “New Product Development: The Performance and Time-to-Market Tradeoff”, Management Science 42(2): 173‑186, 1996. 

Information Systems

Chan, T., Chung, S-L. and Ho, T-H., “An Economic Model to Estimate Software Rewriting and Replacement Times”, IEEE Transactions on Software Engineering 22(8): 580-598, 1996. 

Watson, R., Ho, T-H. and Raman, K. S., “Culture: A Fourth Dimension of Group Support Systems”, Communications of the ACM 37(10): 44-55, 1994.

Ho, T-H. and Raman, K. S., “The Effect of GDSS and Elected Leadership on Small Group Meetings”, Journal of Management Information Systems 8(2) 109‑133, 1991.

Chapters and Essays

Camerer, C. and Ho, T-H., “Behavioral Game Theory Experiments and Modeling”, in Handbook of Game Theory Volume 4 (pp. 517- 574). North-Holland: Elsevier, 2015.

Ho, T-H., “Individual Learning in Games”, Blume, L. and Durlauf, S., (eds.) The New Palgrave Dictionary of Economics: Design of Experiments and Behavioral Economics. Palgrave Macmillian, 2008.

Camerer, C., Ho, T-H. and Chong J-K., “Behavioral Game Theory: Thinking, Learning and Teaching”, in Essays in Honor of Werner Guth, Huck, S. (Ed.), 2005. Note: Presented at the 2001 Nobel Symposium

Chong J-K., Camerer, C. and Ho, T-H., “Cognitive Hierarchy: A Limited Thinking Theory of Games”, in Experimental Business Research, Vol. II., Zwick, R. and Rapoport A. (Eds.). Kluwer Academic Publishers, 2004.

Chong, J-K., Ho, T-H. and Tang, C., “Demand Modeling in Product Line Trimming: Substitutability and Variability”, in Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives, Chakravarty, A. and Eliashberg, J. (Eds.), 2004, 39-62.

Camerer, C. and Ho, T-H, “Learning and Equilibrium in Games”, in Handbook of Experimental Economics Results, Plott, C. and Smith, V. (Eds.). North-Holland, 2003.

Camerer, C., Hsia, D. and Ho, T-H., “EWA Learning in Bilateral Call Markets”, in Experimental Business Research, Zwick, R. and Rapoport, A. (Eds.). New York: Kluwer Academic Publishers, 2002. Note: Refereed

Camerer, C. and Ho, T-H., “Strategic Learning and Teaching”, in Hoch, S. and Kunreuther, H. (Eds.), Wharton on Decision Making. John Wiley & Sons, 2001, 159-175.

Cohen, M., Ho, T-H. and Matsuo, H., “Operations Planning in the Presence of Innovative Diffusion Dynamics”, in New Product Diffusion Models, Mahajan, V., Muller, E. and Wind, J. (Eds.), Kluwer Academic Publishers, 2000, 237-262. Note: Refereed

Camerer, C. and Ho, T-H., “Experience-weighted Attraction Learning in Games: Estimates from Weak-Link Games”, in Games and Human Behavior: Essays in Honor of Amnon Rapoport, Budescu, D., Evev, I. and Zwick, R. (Eds.). Lawrence Erlbaum Associations, Inc., 1999, 31-52. Note: Refereed

Chong, J-K., Ho, T-H. and Tang, C., “Product Structure, Brand Width and Brand Share”, in Product Variety Management, Ho, T-H and Tang, C. (Eds.). Springer, 1998.

Ho, T-H. and Weigelt, K., “Game Theory and Competitive Strategy”, in Wharton on Dynamic Competitive Strategies, Day, G. and Reibstein, D. (Eds.). John Wiley & Sons, 1998, 127-150. Note: Reprinted in de Wit, B. and Meyer, R. Strategy: Process, Content, Context. International Thomson Business Press, 1998.

Cohen, M., Eliashberg, J. and Ho, T-H., “New Product Design Strategy Analysis: A Modeling Framework”, in Management of Design: Engineering and Management Perspectives, Dasu, S. and Eastman, C. (Eds.). Kluwer Academic Publishers, 1994, 45-60.

Chan, T., Chung, S-L. and Ho, T-H, “Timing of Software Replacement”, in Proceedings of the Fifteenth International Conference on Information Systems, Vancouver, 1994, 291-307. (Refereed)

Ho, T-H., Raman, K. S. and Watson, R., “Group Decision Support Systems: The Cultural Factor”, in Proceedings of the Tenth International Conference on Information Systems, Boston, 1989, 119-129. Note: Refereed


Ho, T-H. and Tang, C. (Eds.), Product Variety Management: Research Advances, Springer, 1998. 

Working and In-progress Papers

“A Bayesian Level-k Model in n-Person Games”, with S-E. Park and X. Su

“A Scalable Online Platform for Weight Loss”, with C. Yeung, N. Lim, R. van Dam and K-W. Tham

“Market Entry Decisions of Taxi Drivers” with J-K. Chong and X. Xia

“Quantifying Overdiagnosis in Mammography Screenings Using Individual Medical Histories”, with P. Jeziorski, S. Hwang, and S. Reza



Pricing Simulation Software

UC Berkeley Immersion Week Slides

MBA 269: Pricing Policy - Course Outline

EWMBA 269: Pricing Policy - Course Outline

Dutch Auction Clock - Clock



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Profile at the Office of the Deputy President (Research and Technology) at NUS
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Profile at the National University Health System
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